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What is the new Threads app

Introducing Threads – Instagram’s New App to Rival Twitter

In the ever-evolving world of social media, Instagram has launched a new app called Threads1. Aimed at rivaling Twitter, Threads provides users with a platform to engage in text-based conversations and share short snippets of text. Let’s take a closer look at what the new Threads app has to offer and how it differentiates itself from other social media platforms.

Threads – A Companion App by Instagram

Threads is not a standalone social media platform, but rather a companion app designed to work seamlessly with Instagram2. Developed by Meta, the parent company of Instagram, Facebook, and WhatsApp, Threads focuses on facilitating text-based conversation and enhancing the user experience on Instagram.

Key Features of Threads

  1. Text-Based Conversations: Threads primarily focuses on sharing short snippets of text, providing users with a similar experience to Twitter1. This enables users to quickly express their thoughts and engage in discussions within the Threads app.
  2. Privacy and Close Friends: Threads emphasizes privacy by allowing users to share their posts with a specific group of close friends1. This feature ensures that users have more control over who sees their content, fostering a sense of intimacy within their social circle.
  3. Seamless Integration: Threads seamlessly integrates with Instagram, allowing users to share photos, videos, and even location updates directly from the app2. This integration gives users the flexibility to choose whether to engage in public conversations or have more private discussions with their close friends.

How Threads Sets Itself Apart

Threads differentiates itself from other social media platforms, particularly Twitter, through its focus on intimate connections and a close-knit community. With its emphasis on sharing content with close friends1, Threads aims to create a more personal and private space for users to connect and engage in meaningful conversations. This approach sets Threads apart from the public and often impersonal nature of Twitter.


As social media continues to evolve, Instagram’s new Threads app offers users a refreshing experience centered around text-based conversations and sharing content within a close circle of friends. Its seamless integration with Instagram combines the best of both platforms, enabling users to connect with their close friends while still having the option to engage in public conversations.

So, whether you’re looking for a more intimate social media experience or want to share your thoughts in a concise and text-focused manner, Threads is worth exploring.



  1. CNN: Threads: Everything to know about Instagram’s app to rival Twitter 2 3 4
  2. What is Threads by Instagram? Here’s what to know about the new app 2

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